Eighty-six per cent of business travellers would prefer to spend a night in a hotel rather than stay at home before an early meeting, according to an independent survey of over 1,000 business people.
The research, commissioned by Quadriga and carried out by independent research provider, Opinion Matters, looked into the habits of UK-based businessmen and women when travelling. Of those who would opt for an overnight stay in a hotel, nearly three-quarters (74 per cent) do it because they enjoy much valued “me” time. The second most popular reason for staying in a hotel was the ability to work more efficiently without distractions. The third was a chance to catch up with friends and colleagues over a drink or meal.
In response to the findings, Marc Budie, technology director at Quadriga, comments: “So much for the old adage, ‘there’s no place like home’. These figures show that a hotel is seen by business travellers as a place to get work done with minimal distractions and as a haven to relax away from the pressures of the office, not just a bed for the night. This must create a growing opportunity for hoteliers to communicate with their guests in their room and as such will help to drive revenues from additional services, such as leisure facilities, restaurants and bars.”
Of those that preferred to stay at home, a better internet connection was cited as an important reason by 71 per cent of respondents. “The standard of in-room technology is, at the very least, a factor in their decision to remain at home. This is an important consideration for hoteliers especially as they are faced with balancing requirements to provide a compelling internet for free offer at the same time as delivering a quality service for guests so they can work effectively when they’re away,” concludes Budie.
Commenting on the research, Mark Hands, group general manager at Doubletree by Hilton Bristol South, Cadbury House, adds: “These findings give a useful insight into the mindset of the business traveller and highlight the importance of providing the right environment for guests to both relax and work.”
“From our own experience, the right location coupled with the very latest technology is a key factor in enhancing the guest experience and maintaining high occupancy levels. We’re conscious of providing the best environment for our guests, which is why we invested £1million on new facilities - including a full IT and system upgrade and a brand new business lounge - to help business travellers relax and prepare themselves for the next day,” he continues.