Jumeirah’s Burj Al Arab in Dubai has launched a new site to showcase its new range of “Romance” packages, which have been designed for couples looking for the ultimate romantic experience.

The campaign also includes a video series of four mini-episodes to encourage audiences to connect emotionally with the hotel.

Visitors to the site, can find out more about the different options available and how to personalise a romantic getaway at this world-famous Dubai hotel.

The new website is the perfect place to go for inspiration when planning a once-in-a-lifetime romantic escape to Dubai.

It features stunning photos of the hotel and some of the romantic experiences guests can enjoy there.

They can also get a taste of the luxury and romance at Burj Al Arab by watching the hotel’s new series of beautifully directed and atmospheric romantic mini-films.

The mini-series of films uses the luxury Dubai hotel as a springboard to tell a timeless tale of romance, making it one of the most ambitious projects in Burj Al Arab’s marketing history.

The four movies - ‘The Mystery’, ‘Anticipation’, ‘What is Love?’ and ‘Proposal’ - feature a couple embarking on a beautiful journey to celebrate their romance, and spending their romantic moments in Burj Al Arab’s opulent surroundings.

“Our aim is to create an extraordinary viewing experience that will be as unique as our location and feature Burj Al Arab as the lead character,” said Detria Williamson, director of marketing at Burj Al Arab.

“We believe this mini-series puts Burj Al Arab firmly back on the map as the home of the Gold Standard of Romance.”