PHOENIX - LastMinuteTravel.com has added Hertz, the world’s largest car rental company, to provide last minute availability of rental cars through the its Web site.
Visitors to LastMinuteTravel.com will find time sensitive offers just released by Hertz under the site’s ‘Cars’ category, as well as direct links to Hertz.com through banner ads that will appear on airline and hotel search pages.
“We are delighted to welcome the category leader in car rentals to our marketplace,” said David Miranda, CEO and founder of LastMinuteTravel.com. “As a demand aggregation network, LastMinuteTravel.com affords Hertz an opportunity to market cars to consumers with immediate travel needs—driving customers directly to Hertz’s own website for booking and confirmation.’‘
Miranda is speaking at the PhoCusWright Executive Conference, being held in Phoenix Tuesday and Wednesday, 14-15 November.
More than 52 percent of business travelers and 17% of leisure travelers plan their trips within two weeks of departure according to a recent study conducted on behalf of LastMinuteTravel.com. This benchmark research conducted by Penn, Shoen and Berland, a market research and polling firm, surveyed nearly 1,300 Internet users and is one of the most comprehensive studies of online travel habits that have been conducted to date, Miranda said. The study complements and expands on recent research conducted by PhoCusWright that reveals the size of the last minute travel market as some 25 million people in the U.S. alone.
With more than 600 global travel and leisure providers, LastMinuteTravel.com offers access to the world’s largest airlines including Delta, American, US Airways, Continental and Lufthansa, as well as Hyatt Hotels and Resorts, Hilton Hotels & Resorts, Swissotel, Carnival Cruise Line, Norwegian Cruise Line and many other preferred travel and entertainment providers.
Shoppers can browse the dynamically updated listings at LastMinuteTravel.com and when ready to book, they are connected to premier providers worldwide. The company’s marketing to consumers is that, unlike many other travel sites, “LastMinuteTravel.com charges no commission or transaction fees, saving both consumers and travel providers money.”
In addition, LastMinuteTravel.com offers the services of My Travel Minder, a free e-mail alert that automatically notifies customers when their requested travel and entertainment options become available. My Travel Minder continues to work as a personal travel planner—even when the customer is not logged on the site.