An agreement between the Institute of Certified Travel Agents (ICTA) and netgenShopper.com should prove very beneficial in bringing more customers to independent travel professionals.
NetgenShopper will provide ICTA members with access to about 85% of all online Yellow Pages searches for travel related services, as well as access to consumers researching travel services through Internet portals.
The agreement will give ICTA members increased online visibility, qualified online lead generation and reduce customer acquisition costs; they will also have the benefit of netgenShopper’s suite of lead management tools.
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