World’s largest airline and leading Internet retailer to develop full-service online travel store featuring discounted fares on United Airlines
United Airlines and Buy.com, a leading Internet retailer and
E-commerce website, jointly announced today that they have signed a strategic agreement to create a comprehensive online travel store. The new site, BuyTravel.com, will sell travel on all major airlines, as well as hotels, car rentals and cruises via the World Wide Web. In addition to its full-service offerings, BuyTravel.com will feature United Airlines’ E-Fares®, deeply discounted fares that are currently not widely available from other third party websites. Under the terms of the agreement, BuyTravel.com will operate as a separate company, owned jointly by both United Airlines and Buy.com. BuyTravel.com is scheduled to launch later this year.
BuyTravel.com will offer consumers all the benefits of a full-service online travel agency from the convenience of their desktop. United Airlines’ E-Fares® will provide customers, who are flexible with their travel plans, with a convenient cost-saving alternative to booking airline flights. By using the new BuyTravel.com site, customers will be able to easily and safely purchase a variety of tickets ranging from leisure getaways to business trips utilizing the proven e-commerce technology of both United Airlines and Buy.com.
BuyTravel.com will be a featured store within the Buy.com website that currently sells computers, software, books, videos, games, music and surplus products at guaranteed low prices.
BuyTravel.com will provide customers with an online one-stop shop where they can obtain travel information, book reservations and purchase airline tickets on United Airlines and other carriers,” said Michael Cavanaugh, Director of Internet Partner Development at United Airlines. “We are pleased to partner with Buy.com - a website known for offering consumers excellent service and a wide range of products at very low prices
“We are very excited to partner with United Airlines and expand into the travel industry, the largest e-commerce market,” said Greg Hawkins, Chief Executive Officer of Buy.com. “This agreement represents Buy.com’s commitment to offer consumers a wide range of products and services utilizing our commerce portal strategy and low price model.”
Founded in October 1996, Buy.com, offers consumers a range of computing and entertainment products, as well as an effective advertising medium for vendors. The company’s objective is to become the leading e-commerce portal featuring the largest selection of product at guaranteed low prices; provide customers additional value through convenience, quality customer service and a commitment to excellence. More information on BUY.COM is available at the corporate website, www.buy.com.