IATA has taken an important and timely initiative to help improve the standards and security of Internet trading - and to provide other important benefits for the global travel industry and its customers around the world. It has applied to the Internet Corporation for Assigned Names and Numbers - ICANN - to create a new “.travel” internet Top Level Domain - TLD - focused on the travel industry. The complete application is now accessible via IATA’s website at: http://www.iata.org/dottravel and on ICANN’s web site at: http://www.icann.org
Travel and tourism currently contributes more than USD 3,500 billion to the world’s economy, or nearly 12 percent of the total - and it is growing fast. When allied to growing use of the Internet, the industry has the potential to offer vastly improved consumer choices.
IATA’s innovative proposal involves working with major travel associations and organisations from around the world to apply objective, transparent, criteria to requests for “.travel” domain names. Thus, consumers would have greater confidence when doing business with “.travel” websites. IATA’s proposal also contains measures to discourage re-selling domain names for profit and “cybersquatting.”
Director General Pierre J. Jeanniot, O.C. said, “IATA is uniquely positioned to sponsor application for a “.travel” TLD. For 55 years, its core activities have centred on setting industry standards, to aid cooperation among travel industry suppliers, for the benefit of their customers. In this digital age, IATA wishes to extend its traditional role of support for the travel community, to help the industry and its customers to fully exploit the potential of the Internet.” As a not-for-profit organisation, IATA would operate the “.travel” TLD on a cost recovery basis.