BLUE BELL, Pa.—Unisys Corporation will convene an executive summit in St. Paul-de-Vence, France, to explore what effects the Internet will have on branding and global distribution of hotel products.
Running from November 29 through December 1, this gathering of hospitality industry experts from around the world will address the timeliest questions facing the hospitality industry:
How can hotels maximize guest information to improve customer service, customer loyalty and management of loyalty programs?
How can hospitality providers maximize their relationships with their most profitable customers?
How is the Internet best used to create a sustainable competitive advantage?
What steps must hotels and resorts take now to be able to accommodate the changing technological needs of the business traveler?
Attracting executives from the world’s premier properties and leading thinkers in branding, e-business, and loyalty management, the summit will be held at the Unisys International Management Centre in St. Paul-de-Vence, on France’s renowned Cote d’Azur.
Confirmed speakers and discussion leaders include Bruce Wolff, Senior Vice President, Distribution, Sales and Marketing, Marriott International, Inc.; Tim Brier, Chairman, Europe, priceline.com, and Alan Zingale, Principal Consultant, PricewaterhouseCoopers Hospitality and Leisure.
The Unisys UIMC facility hosting the event is itself a showcase of advanced hospitality industry technology and features an installation of the Unisys e-@ction InRoom Connect Solution, a hotel Internet service for guests and a suite of customer relationship management (CRM) tools.
Other industry trendsetters will join the presenters to review how electronic business, branding and other issues are literally reinventing the hospitality industry. Attendees will gain an understanding of the forces that are driving the issues and shaping the future.
They also will hear what steps other organizations are taking to service the increasing technological demands of business travelers and how the Internet is changing the global distribution systems. Interactive sessions and focused workshops will give participants an opportunity to challenge assumptions and exchange viewpoints.
“The Internet is causing a fundamental revolution in virtually all markets and all forms of commerce, and the hospitality industry is no exception,” notes Michael DiLeva, program director, Hospitality Practice, Unisys e-Business Services. Hotels are using the Web to reach new travelers, facilitate online reservations and even conduct e-procurement activities. Online travel booking services are slowly gaining acceptance, and they have the potential to completely reinvent current paradigms. The Unisys executive summit will give attendees fresh perspective on how to plan for and capitalize on these exciting and irrevocable changes in the way the hospitality industry does business.”