Newcomer Sidestep.com entered the already crowded skies of the online travel market last week.
The company says it differs from traditional travel agencies and dot-coms because it doesn`t sell anything directly. It collects fees for sending customers to suppliers` sites, and leaves the billing and customer service to them.
Sidestep.com serves up flights that meet the customer`s needs, then queries Web sites for the best itineraries in terms of convenience and price. Competitors don`t seem concerned, saying they`re watching to see if Sidestep.com can create a viable business model.