Itsfair.com made its debut in May 2000 with a new facilitation system that helps travelers find and book travel accommodations quickly and cheaply.
Itsfair.com`s “Hotel Choice” section is now Powered by Pegasus(tm), providing itsfair.com visitors with online reservations at more than 37,000 hotels around the world, 24 hours a day. Itsfair.com`s “Hotel Clearing House” section, which went live in May 2000 and will be further enhanced when it is Powered by Pegasus within the next couple of months, uses a patent-pending e-market clearing system that will present travelers with a list of accommodations that meet their criteria, providing discounted rates that have been pre-negotiated with the hotels. Itsfair.com`s business model ensures that consumers obtain the lowest rate available for participating hotels. It provides real-time booking with immediate confirmation for hotel rooms in up to three destinations within one credit card-guaranteed transaction. Itsfair.com also provides online video tours of many of the participating hotels.
The site, which benefits both travelers and hotels, is the brainchild of Hua Hien Minh, chief executive officer of EZasia.com Pte Ltd. According to Hua, the site has drawn favorable response from hotels in the region, as “we are able to list their discount and excess capacity rooms for anonymous clearance over the Internet.” Itsfair.com will initially concentrate on offering discounted rates for hotels in the Asia-Pacific region, targeting U.S. and Asian travelers.
On itsfair.com`s agreement with Pegasus Solutions, Hua commented, “In the course of developing a better market clearing system for the Internet, a potential investor told me about Pegasus and how it had one of the largest inventories of bookable hotel rooms in the world. Forging an alliance with Pegasus definitely gives our site an added edge.”
By using Pegasus` private label reservations service, itsfair.com gains direct access to the central reservations systems of more than 37,000 hotels, bolstering its existing Web site capability. Pegasus` hotel database and booking engine allows online travelers to access real-time online hotel reservation capabilities and detailed property ec information and photos of independent hotels, as well as leading branded hotels in 180 countries. Itsfair.com has begun contacting many of Pegasus` hotel customers to solicit participation in its Hotel Clearing House program.
Hua emphasized, “The process of searching and matching the booker`s accommodation requirements will be greatly simplified by itsfair.com`s e-clearing house, which will search the inventories of Pegasus` hotel customers according to pre-specified customer criteria and then provide customers with the lowest price for the hotels of their choice. As a `Powered by Pegasus` site, we can provide travel buyers with quick access to hotel information, available room inventory and confirmed reservations instantly online.
“More importantly, Pegasus and itsfair.com share the same vision—that of easy hotel bookability for all travelers. Pegasus is a success story. Itsfair.com hopes to make it a better story by allowing Pegasus` hotel customers to sell their rooms through our e-clearing house system,” Hua said.
Gideon Dean, Pegasus Solutions` senior vice president of international operations, said, “Itsfair.com has an interesting e-clearing concept and we are excited to work with a pioneer in this field. This new relationship further underscores our central position in the industry to benefit our hotel customers by providing them with valuable exposure in Asia, while providing itsfair.com with an impressive selection of hotels.”
With direct connections via the Pegasus Electronic Distribution system to hotels` central reservations systems, Pegasus provides itsfair.com similar hotel reservation and confirmation capabilities available through Pegasus` consumer retail site, TravelWeb.com (http://www.travelweb.com ). By using Pegasus` service, itsfair.com can give business and leisure travelers the ability to efficiently shop, compare room rates and query room availability at hotels around the world, make reservations online and receive a confirmation in seconds.
More than 240 Web sites/services have contracted with Pegasus to have their hotel reservations Powered by Pegasus(tm), including Expedia.com, the UK`s Travelstore.com, Japan`s Recruit Isize Travel (www.isize.com), and Malaysia-based Asiatravelmart.com. Through its affiliates, Pegasus powers more than 1,000 sites around the world.