UNITED AIRLINES’ NEW WEB SITE
United Airlines’recently
redesigned Web site was awarded best airline Internet site
honors today in Gomez Advisors’ Spring Airline Scorecard. In
their report, Gomez Advisors reported that several factors led to
United capturing the first place ranking including outperforming
the competition in the categories of on-site resources,
customer relationship, business flyer and leisure flyer.
United’s Internet site, www.ual.com, is the only airline Web site
to make Gomez Advisor’s Top 15 Travel Sites list.
Gomez Advisors called the new United site “one of the big
stories” of its latest scorecard. “This new site has numerous
easy-to-use features that will appeal to hardened frequent
flyers as well as occasional travelers that may be new to the
Web,” the Gomez evaluation said. Gomez specifically
applauded ual.com for its prominent placement of the phone
number for Web customer support, the “best seat selector
online today,” the superior operation of the site’s new booking
calendar, its running frequent flyer balances, and its full-service
booking capabilities with all leading airlines, rental car
companies and hotels.
In addition, Peppers and Rogers Group, a leader in the
one-to-one marketing field, has placed ual.com in the “top 25
Web sites” for its customer interaction and customized
experience. Peppers and Rogers reviewed over 400 Web sites
from a broad range of industries, measuring 30 different online capabilities. In their
February report, Peppers and Rogers stated the site “is
well-organized so that customers can easily find the
information that is of interest to them.”
“The multiple accolades that the new ual.com is receiving and
the overwhelming response to our flight paging service are
strong endorsements of the new design and capabilities of our
Web site,” said Rick Collins, Director of Internet Marketing at
United Airlines’ new e-commerce division. “It is also a
reflection of the many excellent suggestions we received in
customer focus groups before we revamped the site.”
A new flight paging service that debuted on the site in
December has attracted heavy usage, indicating high
consumer satisfaction with the site’s new functionality. United
has already received more than 30,000 requests from
customers who wish to be proactively informed of flight delays,
cancellations and gate information on their personal
computers, text-enabled cellular phones or alphanumeric
pagers. A recent Chicago snowstorm prompted a high of 1,800
paging requests in just one day.
Web site sales at the carrier recently reached an all-time high
of $2.7 million in one day, more than doubling the figure of just
six months ago. Over 25% of United’s online users are
Premier level or higher (they fly at least 25,000 miles a year) in
United’s Mileage Plus® frequent flyer program, a figure the
airline attributes to its robust online reservations system and
attractive features for frequent fliers. Visitors to the ual.com site
topped 3.4 million in February.
The revamped site offers faster access to the most popular
features. Users can now research fares and schedules, check
up-to-the-minute flight information, and access Mileage Plus®
account information directly from the home page, reducing the
number of clicks required to accomplish the most popular
tasks. All functions have also been reorganized into four major
categories on the home page to make it easy to find the
desired page or section.
ual.com gives consumers the ability to purchase travel with
over 500 airlines, book reservations with 45 rental car
companies and 30,000 hotels worldwide, take advantage of
discount travel offered through weekly and seasonal E-Fares?’
posted on the site, and register for the new flight paging
service for digital notification of gate information, delays and
cancellations on United Airlines-operated flights . In addition,
United’s frequent flyers can use the site to track Mileage Plus
account information, request upgrades and redeem miles for
award travel online.
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