Reaches Milestone With 10 Millionth Booking

FORT WORTH, Texas - (NASDAQ: TVLY), the leading online travel site, today reached a major Internet milestone by selling its ten millionth airline ticket since the site’s launch in 1996.
At the same time, confirming this consistent upward growth, was recently ranked as the “most visited” online travel site for August in two reports published by e-commerce industry surveyors, Nielsen//NetRatings and Media Metrix.

“This milestone and our rankings are a direct result of our continued commitment to provide consumers with the best products to shop for and buy travel on the Internet,” said Terrell B. Jones, president and chief executive officer of “As we maintain our dedication to offering new and compelling features and developing strong partnerships with industry leaders, we will continue to experience this level of activity and growth, while ensuring the development of online travel.”

According to the Nielsen//Netratings report of top online travel agency sites, was the most frequently visited site for the month of August, with more than 7.094 million unique visitors. Unique visitors are the unduplicated number of total users who visited the Web site at least once in a given month. Further, Media Metrix rated as the number one travel site with an 8.7 percent reach.
The company’s implementation of aggressive advertising and marketing initiatives through ongoing promotions and media buys, along with partnerships and strategic alliances with major Internet and media companies have contributed to the continued success and growth of To celebrate the success of the ten millionth ticket sold, members who purchase an airline ticket on the site between September 25 and October 9, 2000 will be automatically entered to win an incredible prize package. One lucky winner will receive a 10 day trip for up to 10 people, $10,000 towards travel expenses; a 10 year subscription for 10 to Travelocity Magazine; and a Citibank MasterCard with $1,000 pre-paid credit.