Bass Hotels & Resorts [LON:BAS, NYSE:BAS (ADRs)] has expanded its already dominant presence on the internet with the launch of a new Chinese language website, making it the first international hotel company to provide a comprehensive Chinese language website complete with online booking capability worldwide.
The URL address is in both English and Chinese text and the website is located at: www.China.Basshotels.com
“The introduction of the Bass Hotels & Resorts Chinese language website is an aggressive and positive initiative to provide speed and efficiency to Chinese-speaking consumers who are more comfortable accessing hotel and reservations information in a language they’re familiar with,” said Richard Hartman, managing director, Asia Pacific of Bass Hotels & Resorts.
He adds, ” The new website also reinforces our company’s overall e-commerce strategy to build leadership in new channels of distribution in the digital world, as well as leverage brand strength and consumer relationships.”
The content-rich site is primarily text-based and is easy to navigate. Features include information about the company’s brands and its loyalty and recognition programmes - Priority Club Worldwide and Six Continents Club.
There will also be a news section containing information on the latest developments in China and a promotions section featuring accommodation and food and beverage programs across 18 Holiday Inn and five Crowne Plaza hotels and resorts operating in mainland China.