and Worldspan Join Forces, Inc., and WORLDSPAN®, a leading global reservation system supplier with 18,500 travel agency subscribers in 70 countries, jointly announced today a strategic business-to-business partnership that will transform how travel agents sell cruise and vacation travel. will provide travel agents in the WORLDSPAN network with a web-based system that instantaneously delivers a comprehensive and fully searchable leisure product database, with offerings from the world’s leading cruise and tour operators. WORLDSPAN subscribers will also have access to’s proprietary multi-media database of streaming videos and virtual tours from resorts, cruise lines and destinations worldwide.

Under the agreement, WORLDSPAN will provide the booking connection between its subscriber agents and’s multi-media leisure travel database. Through, WORLDSPAN is the first global reservation system supplier to embrace the use of multi-media to assist its subscribing agencies in selling leisure travel products.
Further, the agreement offers WORLDSPAN subscribers an opportunity to become franchise travel stores and receive enhanced tools such as customer relationship management, preferred supplier agreements, sales leads from’s consumer web site and a multi-million dollar advertising campaign.
In addition, WORLDSPAN has taken an equity position in A WORLDSPAN executive will be named to serve on the board of directors.
“The ability to sell leisure travel effectively and efficiently is critical to the success of many travel agents, yet the industry has lacked an easy-to-use searchable database of cruise and tour products,” commented Paul J. Blackney, President and Chief Executive Officer for WORLDSPAN. “Through our relationship with, travel agents will receive the most advanced Internet-based tools available, enabling them to sort through thousands of tour and vacation packages quickly and sell their customers a truly personalized vacation. Then, without leaving their desks, travel agents will be able to show customers exactly what they will experience through a multi-media presentation including videos and 360 degree immersive photography on destinations, hotels and cruise ships streamed over a high-speed Internet connection.”
“Our agreement with WORLDSPAN is part of our continued business-to-business strategy to expand our distribution channels and position as the leading source for leisure travel and broadband content,” said Guy Pepper, Chief Executive Officer and President of “We are transforming the leisure travel industry by giving travel agents the web-based tools they need to sell effectively in the 21st Century.”

WORLDSPAN will utilize’s product database to build upon its successful WORLDSPAN TOUR SOURCE® and WORLDSPAN CRUISE LINE SOURCE® products. WORLDSPAN will also serve as the exclusive global distribution system for’s franchised travel agencies.