Lastminute.com plc, the provider of last-minute solutions on the Internet, has launched a new service offering a broad range of charter flights to consumers at the very last minute. The service will offer tour operators a major new direct-to-consumer distribution channel for unsold inventory on charter flights.
Lastminute.com’s site will list offers currently available from a selection of tour operators. At the time of this week’s launch, flights from JMC, Cosmos and a other UK tour operators with excess capacity were available. Both long and short haul destinations will be offered, including the Caribbean and the Mediterranean.
Helen Baker, Head of UK Sales of lastminute.com, said: “This charter flight service is great news for our customers as we will be able to offer an increased range of destinations to our users, allowing them to create unique holidays by combining their preferred flights and accommodation. Obviously this also represents a great deal for the tour operators as they have an ideal distribution channel for unsold inventory, one of the perennial problems of the sector.”