Trends In The Online Travel Industry Provide Enhancements For Consumers Booking Leisure & Business T

Booking travel plans online is becoming increasingly popular as more consumers are gaining access to the Internet and continue to demand convenient, quick and easily-accessible travel options. By the year 2002, the size of the online travel industry will reach nearly $9 billion, as estimated by The Travel Industry Association (TIA), a dramatic increase from the $18.1 billion consumers who booked travel online in 1998. This figure will continue to increase, as consumers become more accustomed to evaluating the different sites available in the online marketplace.

Additionally, consumers are finding that online travel sites such as, the leading online wholesale travel planning and reservation service, can conveniently access a wide range of travel packages and options at several price ranges. These features enable the consumer to comparison shop for preferred suppliers, price levels, destinations and packages, thus catering to a wide audience with varied interests.

Despite this boom in the online industry, leaders in the sector continue to upgrade their sites in order to offer a premium travel booking experience for consumers. features an easy-to-use website that “walks” customers through the travel planning process and through its ‘Click Less’ design. In addition, the site offers a 24-hour, 7-day a week, toll-free customer service number, available to consumers in the event they need assistance with the booking process. also offers consumers’ maxim value and competitive prices, which it has negotiated with a number of the nation’s top airlines and with more than 400 prescreened hotels in top US destinations.

“ and its creators realize the importance of a reliable and value-added leisure and business travel booking resource. We will continue to provide consumers with state-of-the-art online features and efficient customer service so that reservations may be processed most effectively,” said Tim Poster, founder and CEO of