Travelscape.com, the leading online wholesale travel planning and reservation service and PurchasePro.com, Inc. (Nasdaq: PPRO), a leading provider of business-to-business electronic commerce services, today announced a dynamic co-marketing alliance. The agreement will give Travelscape.com broad access to PurchasePro.com’s e-marketplace, where small- and medium-sized businesses can buy and sell a wide range of products and services in an efficient, competitive and cost-effective manner. By partnering with Travelscape.com, PurchasePro.com will further enhance its ability to offer customers an easy, value-oriented electronic travel solution.
In addition, each company will post hyperlinks to the other’s Home Page, and both Travelscape.com and PurchasePro.com will work together to develop co-branded promotions that stimulate cross-site traffic. Other terms of the agreement were not disclosed.
“Travelscape.com’s alliance with PurchasePro.com represents a great opportunity for both companies,” said Stephen L. Cavallaro, Travelscape.com’s chief executive officer. “We’ll further expand our online presence among cutting-edge professionals who now conduct many of their transactions online, and PurchasePro.com will broaden - and strengthen - its total product offering.”
“We are excited about the co-marketing alliance with Travelscape as it will bring significant travel benefits to the members of the PurchasePro.com e-marketplace,” said Charles E. Johnson Jr., chief executive officer of PurchasePro.com.