Vital Signs

Gomez Advisors, an e-commerce research firm that assesses and ranks Web sites for consumers (see www.gomez.com), has released its Internet Travel Agents Scorecard. The study evaluated major on-line agencies on ease of use, customer confidence, on-site resources and relationship services and graded the sites on a scale of on to 10, with top scored providing the best services at the lowest cost.


The on-line agencies that best serve the needs of the leisure traveler, according to Krista Pappas, senior analyst with Gomez Advisors, “have a full suite of travel services and features and functionality that help make their experience broader, more useful and easier to use.” She pointed to developments like expanded call-in centers, video and 360 degree photo tours and real-time agent-client chat functions that improved customer service and consumer confidence and placed Preview, Expedia and Uniglobe.com at the top.


Internet Travel Agent Scorecard For The Leisure Traveler
Rank Agency Score
1.
2.
3.
4.
5.
6.
7.
8.
9.
10. Preview Travel
Expedia
Uniglobe.com
Travelocity
Trip.com
Internet Travel Network
Lowestfares.com
Travelscapes.com
Yahoo Travel
TravelHero 6.95
6.90
6.34
6.12
5.92
5.54
5.24
5.05
4.98
4.82

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