www.princess.com Named Outstanding Web Site

20th Dec 1999

Princess Cruises’ web site has received the “Outstanding Web Site” award from the Web Marketing Association’s WebAwards.

Presented to Princess and Kaufman Patricof Enterprises (KPE), the line’s web site designer, the award is the result of an annual competition which judges corporate web sites against others within the same industry.

“In just its first year of existence, it is quite an honor to have our site recognized as one of the premier destinations on the World Wide Web,” said Rick James, Princess’ senior vice president of customer service and sales. “It is our goal to provide web users with the most informative and entertaining site within the cruise industry, capturing the true Princess experience.”

Princess’ web site (www.princess.com) debuted in February 1999 as the largest cruise industry site, featuring a number of innovative “firsts”. It is the only cruise line site to include a network of live BridgeCams from each of its vessels, allowing visitors to “sail” along with the ships as they travel the globe. In addition, the site features the largest selection of 360¡ IPIX photos available on any cruise line site, enabling viewers to tour Princess’ new Grand Class® ships. Visitors to www.princess.com can also access a wealth of information about Princess’ vessels, onboard experience, itineraries and destinations. Other features include video clips and slide shows of special events, a travel agent locator and novelties such as a Princess screen saver and electronic post cards. Rounding out the site is a special “newsroom” section for journalists, complete with press releases, background material and executive biographies.

The WebAwards are produced by the Web Marketing Association, Inc. (WMA), an independent organization for evaluating and recognizing the standard of excellence on the World Wide Web for corporate web sites. Founded in 1997 to help set a high standard for Internet marketing and corporate web development, the Boston-based organization is made up of Internet marketing, advertising, public relations and design professionals from around the country who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to corporate web sites



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