today announced the launch of “Travelocity TOTAL CRUISE(SM),” an industry-first offering that allows consumers to simultaneously book their airline flights and their cruise vacation packages online. Total Cruise places Travelocity cruise and flight options in one easy-to-use booking path, rather than making consumers book each component separately.
In the past, cruise shoppers have had two options when booking air in conjunction with their cruise: pay for cruise line air without knowing the air carrier or flight schedule until just prior to sailing, or book their cruise and flights in two separate transactions.
With this shopping capability, consumers have more choices and control than ever before. They can immediately see both cruise line air and real-time Travelocity flight options in a single view, select an airline of their choice and choose the specifics of their flight. Consumers will be able to view the entire customized cruise package prior to purchase, including their specific cruise stateroom, and any hotel add-ons, transfers or insurance they may have selected.
“In becoming the first online travel service to develop a product like TOTAL CRUISE, we have reinforced our leadership in online cruises, taking innovative technology and first-rate customer service to a new level,” said Michelle Peluso, COO for Travelocity. “Additionally, by offering more options and flexibility, we`ve given both consumers and the cruise lines one more reason to work with the leading cruise brand in online travel. We now have a more convenient service that streamlines the booking experience for our customers.”
Bryan Saltzburg, Travelocity vice president for cruises, said keeping up with the ever-changing demands of today`s savvy traveler was the main reason behind the development and launch of TOTAL CRUISE.
“Travelers shopping for cruises today, whether for the first time or the one-hundredth time, have told us that it is important to them that they know their flight information before they go,” Saltzburg said. “The last scenario in the world any cruiser wants is to invest in a dream vacation and then miss the ship because they weren`t able to synch up their flight plans. TOTAL CRUISE eliminates those worries and hassles completely.”
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