Internet browsers will be able to attend this month’s naming ceremony for the new P&O British cruise ship, Aurora, in Southampton, England.
A live webcast of the 30-minute event will take place Thursday, April 27, at 6:00 am ET/3:00 am PT, allowing “virtual” guests to join in the celebration as Her Royal Highness Princess Anne christens the 76,000-ton superliner. Viewers can log on to to see the first-ever Internet “launch” of a P&O Cruises’ passenger ship.

The ceremony will include a full array of activities, highlighted by the traditional naming when Princess Anne will release a magnum of champagne to break on Aurora’s bow.

Carrying 1,874 passengers and 850 crew, Aurora will sail from her home port of Southampton for her 14-night maiden voyage to the Mediterranean on Monday, May 1.
“The live webcast allows us to invite thousands of people all around the world to join P&O in this very special celebration to name Aurora,” said P&O Cruises Marketing Director Carol Marlow. “It is fitting that such a contemporary and innovative cruise ship should be introduced to a wider audience through the technology of the Internet.”
Full details on viewing the event will be published on P&O Cruises’ home page. Following the live webcast, the ceremony will continue to be made available for further viewing on the P&O Cruises web site.

Mediawave, specialists in streaming video over the Internet, has been appointed by P&O Cruises to provide the webcast. It will be viewable via Windows Media Player, and to Internet users with modems and ISDN-type connections.