BT and LondonMarketing, London`s marketing and technology agency, have joined forces to make a special edition of LondonTown.com
available through BT`s Internet Kiosks across the capital.
Using a network of 450 BT Internet Kiosks throughout the City, Londoners and visitors can gain free access to the LondonTown.com Kiosk Edition to benefit from exclusive discounts on services such as hotel room and theatre ticket bookings. The new application has a multilingual interface, while information such as local maps, event and entertainment guides and recommended restaurants, bars and clubs is individually tailored to the location of the kiosk.
All bookings made through the LondonTown.com Kiosk Edition are made directly with the supplier. Users benefit from direct, real-time access to hotels, ticket agents and local suppliers ensuring the accuracy of information and the latest special offers.
To support the new service selected BT Internet Kiosks will combine online and outdoor media with LondonTown.com branding on the glass and a special screensaver displayed on the Internet terminals.
Steven Potter, managing director of LondonMarketing said, “LondonMarketing`s technology and BT`s network have created a totally new opportunity for London and its consumers. These kiosks provide a real-time interface between London and the eight million consumers on its high streets every day.”
Andy Green, general manager BT Multimedia Kiosks said, “BT`s Internet Kiosks uniquely bring together online and outdoor elements with an interactive direct response mechanism. We are very excited about this deal which offers our customers an exclusive and relevant service. It`s an excellent example of how an integrated package of content and advertising offers value to organisations like LondonMarketing. And it`s great for the tourist industry in London - providing 450 tourist information points in prime locations, accessible 24 hours a day, seven days a week.”