, the leading online seller of package holidays since
1997, has reported successive monthly increases in sales since the end of
the war on Iraq.
The website has also revealed that Cyprus is the number one package holiday
destination in 2003, closely followed by Tenerife in the Canary Islands and
the Balearic island of Majorca.
In a move underlining parent company Online Travel Corporation (OTC)`s
belief in the health of the package holiday market, Bargainholidays.com has
also launched slick new content and functionality.
The announcement follows a statement from OTC`s chief executive Mark Jones
in May this year, in which he claimed that cut-price holidays were now the
industry`s mainstream. Jones commented that agents and operators in the
package holiday market would only cope with the challenges of the
self-packaging boom if they took firm steps to respond to the changing
By creating a new-look and adding further features to Bargainholidays.com ?
the pre-eminent online agency in the package holiday market ? OTC is
embracing these market trends, making it even easier for consumers to find
and book competitively priced holidays.
Bargainholidays.com now features a Flight Booking service, providing
holidaymakers with the option of comparing scheduled flights with charter
flights in one place.
Holidaymakers can now search for sunshine breaks by accommodation type and
tour operator, to add to existing search options such as price; destination;
date; departure airport and number of nights.
To offer consumers more information about specific destinations, the site
now features [CC1]mini guides, providing detailed reports on hundreds of
destinations, covering everything from cuisine to nightlife.
Mark Jones, CEO, Online Travel Corporation commented: “While self-packaging,
which OTC created in the online market in 2001, is buoyant, the packages
market is still rock solid. The package holiday sector is predicted to rise
by 4% this year1, and there is obviously still huge demand for the
traditional sunshine break with Bargainholidays.com witnessing
month-on-month increases in sales since the end of the war on Iraq.”
“Agents and operators need to show they can respond to the current economic
conditions, and the increasingly complex demands of holidaymakers, by
delivering an ever more sophisticated offer into the package holidays
“The new-look Bargainholidays.com site marks our intention to continue
providing a competitively and top quality service for holidaymakers. In
trading terms, Bargainholidays is expecting a very sunny summer.”