Active Hotels, the leading provider of online reservations to the UK hotel industry, has launched its first quarterly report illustrating trends in internet reservations for UK hotels.
The report illustrates a number of important industry trends with regional hotels significantly out-performing their counterparts in London. Since Q1 2002, while the volume of online reservations delivered to London hotels has grown by 27%, regional cities have seen a rise of 149% and regions have benefited from 119% growth. However, London still took the most bookings from the US and the rest of Europe.
The report also found that on average across the UK 42% of Internet bookings are being made by business travellers, which traditionally would have been booked through travel agencies via the GDS or direct.
Dr Matthew Witt, Operations Director of Active Hotels comments, “It’s no surprise that London has under-performed the market as a whole, largely due to a significant drop in the percentage of international traffic due to the Gulf war.
“What is surprising is the dramatic growth in the areas outside of London, reflecting the low reliance that these hotels have on international traffic and the underlying growth in the market. It should also be borne in mind that even London has seen a 27% rise in Internet bookings during a time when overall occupancy fell by approximately 22% from the equivalent period 2 years ago*. This means more and more people are using the Internet as their preferred choice for booking rooms.”
The Active Hotels report was generated using data for 1000 UK hotels, with 170 in London, 300 in other UK cities and 530 outside of both cities and London. Internet reservations are monitored through over 300 internet partners.