plc has reached an agreement with Egg, Europe`s
largest online bank, to provide a monthly online newsletter for Egg
customers, based on the successful lastminute.com weekly newsletter,
which goes to 7 million lastminute.com customers.
The Egg newsletter will initially be sent in targeted segments to 1.3
million Egg customers out of a total of 2.7 million Egg customers. It
will be created and drafted by the lastminute.com creative team in
conjunction with Egg. It will contain a full range of lifestyle
offers supplied by lastminute.com for flights, holidays, hotels,
dynamic packaging, entertainment and restaurants as well as a full
range of retail offers.
The newsletter will also contain some exclusive offers only available
for Egg customers and Egg card customers will get a 5% cash back on
all lastminute.com purchases.
, Group Chief Executive, said: “We are delighted to be linking up with Egg to develop with them a
new refreshing product for their customers who will be able to
receive quality offers easily accessible online. This deal is
strategically important because it demonstrates lastminute.com`s
ability to leverage its cutting edge technology, its exclusive
product depth and its creativity”.
Jerry Toher, UK Managing Director Egg said: We know that Egg customers value holidays and entertainment and our
recent research reveals that consumers rarely understand points based
loyalty schemes, in fact more than two-thirds of loyalty scheme
participants never redeem any rewards. Partnering with Lastminute.com
will therefore allow us to offer a range of compelling and relevant
offers to customers online each and every month. What is more, 5%
cash back is a great reward for Egg Card customers booking with
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