lastminute.com, Europe`s largest travel and leisure e-commerce brand
has launched its service to 6.7 million Sky digital households in the
UK and Ireland on Sky Active.
Available from today, the new service will give all Sky digital
viewers access to lastminute.com`s range of products, including
travel deals, theatre tickets and retail products, via Sky Active,
the UK`s most popular interactive television service.
extends Sky Active`s line-up of retail and travel
services, giving Sky homes some of the best offers available. The
lastminute.com service offers a vast range of products and services
with up-to-the-minute availability and pricing on all products which
viewers can browse whilst still watching Sky channels.
The second phase, expected to launch this Autumn, will allow users to
set up lastminute.com accounts and make purchases all using their Sky
Tobin Ireland Commercial Director Sky Interactive, said: “BSkyB is
delighted with the launch of one of Europe`s best known and trusted
Internet brands on Sky Active. lastminute.com`s high-quality range of
travel and entertainment deals will be a valuable addition to the
array of products on offer to Sky Active users.”
lastminute.com Co-founder and Group Managing Director Martha Lane Fox
“The launch with Sky Active marks lastminute.com`s first entry into
digital TV, a medium that we believe is well suited to selling
lastminute.com`s lifestyle products to new and existing customers and
will significantly boost lastminute.com`s potential customer base.
Using Sky Active further builds on lastminute.com`s multi channel,
multi platform strategy and builds a strong partnership with BSkyB,
the UK`s leading platform in digital TV commerce.”
Sky Active is available in all 6.7 million digital satellite homes
throughout the UK and Ireland. 50% of Sky digital viewers use
interactive services each month.
Related stories on ITN:
(15/05/2003) lastminute.com Announces Q2 and Interim Results
(09/04/2003) lastminute.com and Eurostar Launch 3-Month Campaign