Travelocity`s first-of-its-kind merchant hotel program now includes more than 4,000 operational hotels - surpassing a key milestone in the program`s history as well as its year-end goal of signed hotels well ahead of schedule.
The most recent addition to the program is La Quinta
Corporation. Dallas-based La Quinta Corporation (NYSE: LQI), a leading limited service lodging company, owns, operates or franchises over 350 La Quinta Inns and La Quinta Inn & Suites in 33 states.
“Clearly our merchant hotel program has gained momentum more rapidly than we expected as the response industry-wide has been phenomenal,” said Michelle Peluso, COO Travelocity
. “This is a testament not only to our innovative offering, but also to a tremendous amount of teamwork and dedication across the company. We look forward to continuing to grow our program while simultaneously creating great value for our supplier partners and great savings for our customers.”
“We are also thrilled to have added a brand of La Quinta Corporation`s merit to our merchant hotel offering,” Peluso continued. “Having their properties included in our range of options adds variety for our shoppers in a key price category.”
Sandy Heilman, La Quinta`s vice president of electronic distribution and marketing added, “The ability to provide merchant rates and inventory for La Quinta properties through a completely automated process is a real plus.”
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