Radisson Edwardian Hotels are investing an additional £50,000 in VisitBritain’s new, multi-media,
$2 million summer promotion campaign to entice USA visitors to the UK this year.
The campaign, spearheaded by VisitBritain, will kick off with TV spots in New York, Los Angeles, Chicago, Newark, San Francisco, Boston, Dallas, St. Louis and Miami on 8th June 2003. The TV and print ads are designed to build on the momentum of last year’s “Only in Britain, Only in 2002” campaign.
Linda Plant, Director of Marketing at Radisson Edwardian said, “Once again, Radisson Edwardian Hotels are totally committed to supporting the initiatives of VisitBritain in their efforts to stimulate tourism to the UK in a market we cannot afford to ignore”.
“We look forward to welcoming many more tourists to our 10 hotels in London this year, and are delighted to work closely with our valued partner, VisitBritain.”
Related stories on ITN:
(06/05/2003) VisitBritain Develops Web Training for Tourism Businesses
(26/03/2003) VisitBritain Ready to Boost Tourism in Britain