David Campbell Appointed Head of London Tourist Board

21st May 2003

The mayor of London, Ken Livingstone has appointed David Campbell as the head of the London Tourist Board.

The 43 year-old Campbell is the former boss of Ginger Media. He will receive a £250,000 salary coupled with an additional 20% bonus.

Asked about Mr Campbell`s salary, Mr Livingstone said: “It is fully justified by his responsibilities and record. London is a tourist, entertainment and cultural centre comparable in the world only to New York and I was determined to secure the best for it.”

Starting on 9 June, Campbell will take immediate command of Totally London, the £15bn campaign to kick-start the capital`s economy following a slump. He will also play a role in London`s campaign to secure the 2012 Olympics.

From 1981 to 1986 Campbell worked in America as Pepsi`s youngest ever marketing manager. He joined Virgin Group in 1986 and became chief executive of Virgin Radio in 1992. When the firm was sold in 1997, Virgin made £46m from an initial investment of £6m.


He became chief executive of Chris Evan`s Ginger Group at the end of 1997 which was sold in March 2000 for £225m, by which time the company`s value had grown by 105%.

The mayor hopes Mr Campbell`s knowledge of the US market will attract Americans.



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