lastminute.com has successfully launched a new service on Vodafone`s new multi media
service, Vodafone Live! in early 2003 offering Vodafone customers the
chance to browse and book travel and leisure products using their
mobile devices in real time and with live availability.
The service has recently been enhanced to include flights to provide
an even more comprehensive offering. This is the first time in Europe
that users have been able to search for flights on their phone -
giving Vodafone Live! customers access to lastminute.com`s
comprehensive flights database with live availability. The
lastminute.com option comes at no extra cost - all you need is to be
on the Vodafone network with a Vodafone Live! compatible handset.
Vodafone Live! enables content to be delivered to phones in colour,
sound and pictures, so browsers are able to view colour images for a
selection of lastminute.com holiday destinations, flights, hotels,
entertainment tickets, gifts and restaurant offers. The products are
constantly updated allowing users to get the latest lastminute.com
deals while on the move.
Andrew Windsor, Group Head of Sales and Marketing at lastminute.com
said: “lastminute.com is committed to allowing customers to purchase
our products and services from any communications device and with
Vodafone Live! this is now becoming more of a reality. Customers make
impulse decisions all the time and now we have the deals and
functionality to allow them to make the most of the lastminute.com
service from their mobile phones.”
will be working with Vodafone to continue to develop
and enhance the service in the future making it easier for customers
to purchase lastminute.com deals wherever they are.
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(09/04/2003) lastminute.com and Eurostar Launch 3-Month Campaign
(03/04/2003) BCP Gets into Lastminute.com`s Shopping Basket