Online Travel Corporation
(OTC) has announced an agreement to supply its travel content and Build-Your-Own (BYO) self-packaging technology to global business website, FT.com.
OTC`s partnership with FT.com, which begins this month, is another important win for the company in the media sector - where OTC is now the dominant travel supplier - with the FT`s upmarket demographic further extending OTC`s customer reach.
The agreement means OTC will supply package holidays, flights, hotels, ferries, city breaks and other travel components to FT.com`s 3.5 million unique monthly users, together with BYO technology - the self-packaging solution first created by OTC and launched in October 2001 - which allows users to create their own holidays by combining flights and hotels. OTC will additionally deliver a range of content tailored to FT.com users, including long-haul and luxury holidays, city breaks and discounted first and business class flights.
The new section (www.ft.com/travel
) will be launched this month with an exclusive promotion, enabling FT.com users to book a luxury Eurostar city break from as little as £159. The promotion will be supported with an advertising campaign in the Financial Times, which will run throughout the month of April.
OTC currently works with 60 white-label partners - including the majority of the UK`s top media groups, and leading ISPs and portals such as Virgin.net and Freeserve - providing partners with travel pages tailored to fit the design and branding of each site. Partners can harness OTC`s comprehensive range of travel content in its entirety, or select specific product ranges to fit target audiences.
Vic Darvey, Sales Director at OTC commented: “FT.com is a big win for OTC, as it allows us to broaden our customer base and consolidates our position as the UK`s leading e-travel supplier. Our white-labelling success reflects the quality of our content, service and technology, with our pioneering BYO solution having made a dramatic impact on sales across all of OTC`s own-brand and partner sites.”
Andreas Bartels, Business Development Director, Financial Times said: “OTC provides FT.com customers with a flexible, easy-to-use online travel booking service. We are confident that the agreement will bring significant benefits to both OTC and FT.com.”
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