Study Reveals Leisure Travelers Migrating To Upscale Hotels

Americans may be
watching their vacation budgets a little more this year. But travelers
also are expecting a lot more bang for their buck as Summer 2003
approaches, according to a new priceline.com survey
of hotel booking trends.
Priceline.com
recently surveyed several hundred thousand hotel
room requests made by its customers for travel in April and May 2003,
and compared those requests to the same period a year ago.
(Priceline.com is the 4th largest seller of hotel rooms on the Web,
typically booking an average of 1 million hotel room nights in a
quarter). Priceline.com found a significant spike in leisure traveler
demand for the more luxurious hotels in its system. Almost 40 percent
of all hotel requests in April/May 2003 were for 4-star, resort and
5-star hotels. That compares to approximately 32 percent in April/May
2002.

“Consumers are looking for a much better return on their travel
dollar as Summer 2003 approaches,” said Chris Soder, Executive Vice
President of Lodging and Vacation Products for priceline.com. “They
are taking advantage of the great deals that are now available at many
of the higher-end properties to upgrade their vacation accommodations.
This trend is encouraging news for the upscale hotels that are seeing
incremental bookings from leisure travelers who are stepping up to the
more luxurious properties that they might normally not be able to
afford.”

Priceline.com is the Name Your Own Price(R) hotel site where
consumers pick the exact neighborhood and quality of hotel they want,
then tell priceline.com what they`re willing to pay for it.
Priceline.com works with its major-brand partners to find a hotel
willing to accept their price for top-of-the-line accommodations. By
being flexible, priceline.com customers can get their rooms at prices
that are up to 40 percent less than other leading online reservation
services.
Priceline.com works with over 9,000 hotel properties in the U.S.,
Europe, Canada, Mexico, Asia and the Caribbean (which represents the
most participating properties of any online hotel reservation service,
according to travel research firm PhoCusWright). Priceline.com also is
part-owner of Travelweb LLC, the travel distribution company also
owned by Marriott International, Hilton Hotels Corporation, Hyatt
Corporation, Starwood Hotels, Intercontinental Hotels Group and
Pegasus Solutions, Inc.
 
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