Shepherd Systems, a subsidiary of Galileo International today announced that the rapidly growing
has upgraded from Shepherd Systemså’ Market Impact System to MarketMasterSM for its internet-based market intelligence system.
The upgrade will provide analysis of key market information to help Qatar Airways make planning decisions regarding flight/equipment scheduling, and sales and marketing that impact its growth and profitability.
MarketMaster is a sophisticated market and sales system that provides detailed analysis of existing, new and potential routes based on an airline`s competitive market performance broken down by class of service mixes. MarketMaster enables airlines to identify and target those markets and agencies that represent the highest incremental revenue opportunities.
By expanding the quantity and depth of market intelligence data (known as market intelligence data transfer or MIDT) and the frequency with which it processes its data, Qatar has gained a competitive edge in its capacity to monitor key market shifts and evaluate the impact of network adjustments. This reporting helps Qatar and other airlines evaluate fare types, markets and distributors to guide an airlines’ decision-making process to maximize its return on investment.
“When we first started working with Shepherd Systems three years ago, we were cautious about the usefulness of investing in MIDT, but results have shown that these data are the best source of market and competitive insight, and the Shepherd technology is invaluable in providing us with the intelligence we need to make fact-based, timely decisions for our business,” said Akbar Al-Baker, CEO, Qatar Airways. “When Qatar Airways was in its infancy, many assumed that we would not find use for sophisticated technology and data used by mega carriers. However, we have used Shepherd Systems’ tools and their ability to analyze MIDT data to support our core strategies and enable our growth into a world-class airline with an unmatched reputation for excellence. Our recent order of A380 aircraft is testament to our successful planning decisions and commitment to continued growth.”
“Qatar Airways is a unique carrier and we have followed their development with great interest,” said Mike Malik, President and CEO, Shepherd Systems. “We are extremely pleased that under Mr. Al-Baker’s outstanding leadership, our Market Impact analysis system has helped facilitate their rapid growth and success. We will continue to offer advanced technology and assistance to aid them in their planning processes and support their strategic goals.”
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