@tmosphere, a completely integrated, digital branding agency launched by BBDO New York last year, has been named agency-of-record for Leisureplanet.com, a leading international leisure travel e-commerce company (www.leisureplanet.com). Responsibilities will include the development of on and offline advertising (including TV and print), direct mail, website redesign, strategic branding, and media buying and planning. The multi-million dollar account was awarded following a competitive review.
“This is an ideal account for @tmosphere,” said Susan Pinkwater, President and CEO of @tmosphere. “Historically, traditional advertising agencies and digital agencies have not been able to work together, resulting in companies with schizophrenic brands - consumer brand experiences which differ online and off. @tmosphere is committed to creating emotionally engaging experiences, which integrate seamlessly with consumers’ perceptions and experiences of a brand, both offline and on digital platforms. We are very excited about working with Leisureplanet.com because we will actually have the chance to create, shape and integrate these communications.”
Advertising created by @tmosphere is expected to debut in May and will focus on branding the site, online information, and destinations. Other elements of the integrated marketing program will also be implemented at that time.
“We are committed to achieving leadership in global travel e-commerce through offering tailored services in the U.S., Europe and other international markets,” said Pierre Kleinhans, chief executive officer of Leisureplanet.com. “@tmosphere clearly demonstrated it understands the entire leisure travel experience. In addition, when Leisureplanet.com communicated the essence of the Leisureplanet brand to @tmosphere, the agency presented world-class creative solutions that express the Leisureplanet brand.”