lastminute.com and Eurostar Launch 3-Month Campaign

lastminute.com

has teamed up with Eurostar to launch a three month campaign entitled å“Le Weekendå” which brings together the best of both brands - the latest hot tickets to the coolest destinations.


Caption: Brent Hoberman, Chief Executive Officer and Co-Founder - lastminute.com and Bertrand
Guillon, Marketing Director - Eurostar

Le Weekend will run for three months on a microsite hosted by lastminute.com.  Traffic will be driven to leweekend.co.uk

from the lastminute.com home page and other areas of the lastminute.com site as well as through significant online advertising and key word sponsorship in travel and leisure online search areas. 


The campaign will also be supported by outdoor and ambient marketing activity in Eurostar terminals. Le Weekend offers will be promoted regularly to 2.3 million people through the weekly lastminute.com newsletter.

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Comments Brent Hoberman

, Chief Executive Officer and Co-Founder: “Eurostar offers travellers the unique benefit of city centre to city centre travel providing a journey that is as easy, productive, stress free and enjoyable as possible.  Together lastminute.com and Eurostar can offer the perfect leisure/city break solution and we’re very pleased to be partnering with such travel experts.”


Bertrand Guillon, Eurostar’s Marketing Director, commented: “We want to offer our customers a total travel experience where inspiration is matched with convenience.  Le Weekend offers a one-stop-shop presenting ease of booking, experiences, guides and competitive pricing. This campaign also sees the launch of new and innovative lastminute.com packages such as tickets to see the Rolling Stones in Paris or river cruises on the Seine.  The reciprocal agreement with lastminute.com enables both companies to increase their product range with the help of another well respected travel company.”

Le Weekend has a number of features including an instant search option, offer of the day and four key themes - ‘romance with a difference’, ‘adrenaline Eurostar-style’, ‘cultural breaks’ and ‘indulge yourself’.  The site also has 60-second city guides offering an introduction to each destination.

Related stories on ITN:

(08/04/2003) lastminute.com and Alitalia Sign Marketing Deal


(03/04/2003) BCP Gets into Lastminute.com`s Shopping Basket


(27/03/2003) Lastminute Announces Proposed Acquisition of Holiday Autos


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