and Eurostar Launch 3-Month Campaign

9th Apr 2003

has teamed up with Eurostar to launch a three month campaign entitled å“Le Weekendå” which brings together the best of both brands - the latest hot tickets to the coolest destinations.

Caption: Brent Hoberman, Chief Executive Officer and Co-Founder - and Bertrand
Guillon, Marketing Director - Eurostar

Le Weekend will run for three months on a microsite hosted by  Traffic will be driven to

from the home page and other areas of the site as well as through significant online advertising and key word sponsorship in travel and leisure online search areas. 

The campaign will also be supported by outdoor and ambient marketing activity in Eurostar terminals. Le Weekend offers will be promoted regularly to 2.3 million people through the weekly newsletter.


Comments Brent Hoberman

, Chief Executive Officer and Co-Founder: “Eurostar offers travellers the unique benefit of city centre to city centre travel providing a journey that is as easy, productive, stress free and enjoyable as possible.  Together and Eurostar can offer the perfect leisure/city break solution and we’re very pleased to be partnering with such travel experts.”

Bertrand Guillon, Eurostar’s Marketing Director, commented: “We want to offer our customers a total travel experience where inspiration is matched with convenience.  Le Weekend offers a one-stop-shop presenting ease of booking, experiences, guides and competitive pricing. This campaign also sees the launch of new and innovative packages such as tickets to see the Rolling Stones in Paris or river cruises on the Seine.  The reciprocal agreement with enables both companies to increase their product range with the help of another well respected travel company.”

Le Weekend has a number of features including an instant search option, offer of the day and four key themes - ‘romance with a difference’, ‘adrenaline Eurostar-style’, ‘cultural breaks’ and ‘indulge yourself’.  The site also has 60-second city guides offering an introduction to each destination.

Related stories on ITN:

(08/04/2003) and Alitalia Sign Marketing Deal

(03/04/2003) BCP Gets into`s Shopping Basket

(27/03/2003) Lastminute Announces Proposed Acquisition of Holiday Autos



Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation