Points International and Six Continents Announce Partnership

7th Apr 2003

Points International
and Six Continents Hotels
,  have launched a number of solutions to enhance Priority Clubå® Rewards, the worldå‘s first hotel loyalty program

“We’re proud to work with Priority Club Rewards to power a number of program enhancements,” said Rob MacLean, CEO of Points. “We are also pleased to build on our relationship with this leading global hospitality group. This relationship offers exciting benefits for both Points and members of Priority Club Rewards.”

Through its pointspurchase? solution, Points is powering the online sale of Priority Club points. Priority Club Rewards members now have another, easier channel to use to purchase additional Priority Club points by conducting transactions online, enabling them to reach reward redemption levels faster.

Through its new pointstransfer? solution, Points is also powering the online functionality of Priority Club Rewards current Points Transfer program, where members have the opportunity to request a transfer of points from their account to another member`s account.



In addition, Points has launched a custom solution that allows Priority Club Rewards members to purchase Gold Elite membership online. As a Gold Elite member, Priority Club members receive such benefits as: a 10% point bonus on base points, Priority Check-InSM, and access to the exclusive Gold Elite Phone Number


“Through our expanded relationship with Points, our members can now conduct their Point Purchase, Point Transfer, and Gold Elite Purchase transactions online, making Priority Club Rewards benefits even easier to enjoy,” said Steve Sickel, Vice-President, Loyalty Marketing for Six Continents Hotels.

Priority Club Rewards is the first hotel program to participate in pointsxchange?, the world’s first online loyalty program exchange. Through pointsxchange, over 11 million Priority Club Rewards members can now consolidate other loyalty program currencies into Priority Club points - helping them to earn rewards faster than ever before.


Related stories on ITN:

(16/12/2002) Points & America West Launch New Technology Solution

(09/12/2002) Fairmont Hotels & Resorts to participate in pointsxchange

(15/10/2002) Points Welcomes Cathay Pacific`s Asia Milese Solution




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