Leisureplanet.com launches local websites in Ireland and Israel

25th Apr 2000

Leisureplanet.com, a leading international leisure travel e-commerce company, today announced the launch of its Irish and Israeli websites, leisureplanet.ie and leisureplanet.co.il.

The launch of leisureplanet.ie and leisureplanet.co.il signifies a further step in the company’s global objective to roll-out country-specific websites in its target markets, all in local language, during 2000. Reflecting the company’s localisation strategy, leisureplanet.ie and leisureplanet.co.il will deliver locally negotiated airfares in each market, supported by local customer care centres. These websites are based on Leisureplanet.com’s new travel technology platform and showcase the company’s exciting new look and feel, first rolled out on leisureplanet.com last month. Leisureplanet.com’s Irish and Israeli fulfilment partners, Club Travel Ltd and Amsalem Tours & Travel, will provide ticket delivery, customer service and travel products tailored to each market.

“This marks the start of the roll-out of the new website platform into international markets, a process that will gain momentum through May,” said Pierre Kleinhans, Chief Executive Officer of Leisureplanet.com. “Based upon the improvement in looker to booker conversion that followed the introduction of Leisureplanet.com’s new platform in the USA, we are confident that our localised services will have a significant impact in the new markets.”



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