Prime Selects TravelCLICK`s Hotelligence

24th Mar 2003

Richard W. Gray, chairman and co-CEO of
TravelCLICK, announced today that Prime Hospitality Corp. is extending
TravelCLICK`s Hotelligence report to its AmeriSuites and Wellesley Inn
properties and the new Prime Hotels and Resorts brand.

Prime Hospitality Corp. is now using TravelCLICK`s Hotelligence report as a
tool to augment strategic planning, increase worldwide market share and
boost revenues.  Hotelligence provides electronic booking performance data
from the Global Distribution Systems (GDS), allowing hotel managers to
quickly benchmark performance in room night distribution, ADR, occupancy and
revenue management compared to their local competitors.

“TravelCLICK`s data tools provide unprecedented access to information about
travel buyers in all segments worldwide,” said H. Scott Ackerman, vice
president of sales for Prime Hospitality Corp.  “In this market environment,
it is critical that we have timely, accurate data on which to base our
decisions about pricing and channel management.  Hotelligence, in
particular, is unequalled in allowing us to plan and execute both short and
long-terms goals - and win more business.”

“We are very pleased that Prime Hospitality Corp. has made TravelCLICK`s
Hotelligence report their solution for benchmarking performance,” said Gray.
  “Prime Hospitality Corp. is a respected and long-standing force in the
hospitality industry, and we look forward to helping each property maximize
their performance in the rapidly growing electronic channels.”

“TravelCLICK`s decision support products and electronic marketing
capabilities provide properties with unequivocal efficiency, reach and
information,” said Ray Cohen, president and co-CEO, TravelCLICK.  “These
tools have proven to be invaluable to hotels when designing and executing
strategic marketing and promotional plans.”


p>Related stories on ITN:

(20/03/2003) TravelCLICK Launches New Division

(12/03/2003) Hyatt Hotels Select TravelCLICK`s RateVIEW

(11/02/2003) TravelCLICK Enhances Free GDS Hotel Booking Data



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