Travelocity Europe, part of leading online travel company Travelocity.com
signed a three-year deal with Lonely Planet
to license their travel
The pan-European deal includes multi-lingual destination information and
all major tourist destinations, regions, islands, major cities and
locations around the globe. Each destination is brought to life with maps
high quality photographs, supplied by Lonely Planet Images.
Travelocity recently redesigned their UK and German sites to better meet
needs of their target audience, following extensive consumer usability
research, strategic development and brand positioning. Lonely Planet was
selected as Travelocity`s lead content provider across Europe due to its
globally recognised brand and proven expertise in providing customised
content across print, digital and online media.
Jamie Cole, vice-president partner marketing, Travelocity, who spearheaded
deal said: “This partnership with Lonely Planet strengthens Travelocity`s
position as a powerhouse in the European travel industry and follows
successful partnerships formed in 2002, with leading players such as AOL
and Holiday Autos.
Cole continued: “The deal shows our determination to ensure the content on
Travelocity`s European websites mirror our customers` needs. We are
be able to offer our customers practical information on favourite
in an aspirational style.”
Lisa Oliver, UK business development manager, Lonely Planet said: “The
partnership addresses the need for online travel companies to use
content to drive bookings. Lonely Planet develops its products around the
travel cycle to ensure customers are receiving the most relevant
Lonely Planet guides will be active on Travelocity.co.uk
from 17 March,
Visitors to the site will be able to click on a `Guides` tab on the
which will take them through to a dual branded page, where they can click
their chosen destination to access the guide they require.
Related stories on ITN:
(14/02/2003) Travelocity Salutes Excellence in Geography Education