Travelocity & Lonely Planet Deliver Ultimate Travel Website

Travelocity Europe, part of leading online travel company Travelocity.com

,
has
signed a three-year deal with Lonely Planet

to license their travel
content.


The pan-European deal includes multi-lingual destination information and
covers
all major tourist destinations, regions, islands, major cities and
far-flung
locations around the globe.  Each destination is brought to life with maps
and
high quality photographs, supplied by Lonely Planet Images.


Travelocity recently redesigned their UK and German sites to better meet
the
needs of their target audience, following extensive consumer usability
research, strategic development and brand positioning. Lonely Planet was
selected as Travelocity`s lead content provider across Europe due to its
globally recognised brand and proven expertise in providing customised
travel
content across print, digital and online media.

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Jamie Cole, vice-president partner marketing, Travelocity, who spearheaded
the
deal said: “This partnership with Lonely Planet strengthens Travelocity`s
position as a powerhouse in the European travel industry and follows
similar
successful partnerships formed in 2002, with leading players such as AOL
Europe
and Holiday Autos.


Cole continued: “The deal shows our determination to ensure the content on
Travelocity`s European websites mirror our customers` needs. We are
thrilled to
be able to offer our customers practical information on favourite
destinations
in an aspirational style.”


Lisa Oliver, UK business development manager, Lonely Planet said: “The
partnership addresses the need for online travel companies to use
destination
content to drive bookings.  Lonely Planet develops its products around the
travel cycle to ensure customers are receiving the most relevant
information at
each stage.”


Lonely Planet guides will be active on Travelocity.co.uk

from 17 March,
2003.
Visitors to the site will be able to click on a `Guides` tab on the
homepage
which will take them through to a dual branded page, where they can click
on
their chosen destination to access the guide they require.

Related stories on ITN:

(14/02/2003) Travelocity Salutes Excellence in Geography Education


(13/02/2003) Travelocity Renews Alliance With MasterCard International


(07/02/2003) Travelocity & Six Continents Redefine Channel Distribution


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