Holiday Inn has registered a record number of click-throughs to its website as a result of an advertising campaign with Multimap.com, Europe`s leading provider of online maps.
Nick Barton, brand director, Express by Holiday Inn, commented: “The campaign with Multimap.com has been an unprecedented success, generating more traffic to our UK site than any other advertising deal we`ve undertaken this year. We have seen an average 5% monthly increase in the number of visitors to our site.”
The campaign enables users of the Multimap.com
site to request details of their nearest five Holiday Inns by activating the `Show Nearest` icon which appears alongside every UK map delivered. By selecting any one of the five Inns listed, users can see exactly where they are located via icons which appear on the map; these icons will then take them through to the Holiday Inn site where they can check availability and book online.
Mimi Parsons, Multimap.com`s advertising sales manager, said: “Because of the high volume of traffic which the Multimap.com site attracts, we can offer advertisers a potentially higher rate of click-throughs.
Service providers such as Holiday Inn are ideal advertising partners because a high proportion of our visitors are inevitably planning a journey which could well involve accommodation. As well as being a great marketing tool for our advertisers, these partnerships make life that little bit easier for our users.”
Multimap.com is Europe`s leading provider of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial (“where`s my nearest?”) searches to more companies than any other supplier in Europe. All services are offered on WAP, PDA, kiosk, and interactive TV platforms and in multiple languages.