Smart Marketing in the Travel Industry

Travel Smart Marketing Inc. has launched a unique web site designed to help travel industry sales and marketing professionals excel during sluggish economic times. Each page is packed with proven ideas and tactics that can be implemented immediately with little or no impact on a companyå‘s existing marketing budget.

The information on the site is offered free of charge and there are no banner ads, no products or services sold and no pop up windows to distract the reader. In addition, a comprehensive free white paper entitled, 10 Powerful Steps That Will Instantly Jumpstart Your Sales and Marketing During Lousy Economic Times is available for free.

“A large percentage of our industry’s sales people were not in the travel business during the last recession”, said Bill Todd, Publisher of “As a result when the economy hit the breaks, many of our front line sales people continued to sell and market just as they had when business was booming. Ironically an economic slowdown is a great time to shift market share and jumpstart future profits.”

Todd, a professional speaker and sales trainer is also the former vice president of sales and travel industry marketing for Choice Hotels International. He offers the reader the most effective and proven ideas, tips and tactics he learned during a quarter century of front line sales, marketing and advertising.

In the coming weeks several noted industry veterans will reveal their previously guarded secrets on promotions, public relations, local partnerships and E-marketing during a stagnate market.
Travel Smart Marketing Inc. is a full service sales training company based in Bethesda Maryland USA, which specializes in the travel industry.