WORLDRES.COM LAUNCHES WORLDRESULTS


WorldRes.com, a leading online hotel reservation network, today announced WorldResults å” a complete suite of online marketing tools including distribution, management and demand generation programs. Properties use WorldResults expanded products and services to drive reservations through increased traffic and real-time inventory management.



“Properties look for new and easy ways to market and sell inventory, both on and offline,” said Richard Lewis, Chief Operating Officer of WorldRes EMEA. “With WorldResults, WorldRes properties increase brand recognition, reservation numbers and gain a holistic view of electronic inventory distribution. WorldResults is the first full suite of products and services that offer a variety of options to properties.”


“By 2005 we expect more than 60 percent of our revenue to come from online sales and partnerships,” said Len Louis, Chief Executive of The Hotel Partnership trading as Classic British Hotels (www.ClassicBritishHotels.com).  “With WorldRes and WorldResults, we easily manage multiple distribution arms and clearly understand our best online customers. In conjunction with WorldRes, we build package deals and promotions to further segment and target our customer base.”


DISTRIBUTION



... WebConnect—?Properties add confirmed, real-time booking functionality to Web sites with an easy-to-use, proprietary, booking engine.

... Internet: World Wide Web Exposure?Properties, inventory and rates are included on the WorldRes Internet network of more than 2,000 popular consumer and travel sites, including AOL, Yahoo!, Freeserve, Opodo and local and state tourism sites such as Nice Tourism.

... GDS/Travel Agent Program?More than 450,000 travel agents worldwide find and book WorldRes properties on the leading global distribution systems (GDS), including Sabre, Worldspan and Galileo/Apollo.

MANAGEMENT



... Hotel Administration System (HAS)??The easy-to-use, secure tool enables properties to efficiently manage rates, inventory and content to multiple distribution channels.

... Web Reports??Properties forecast reservations and revenue growth with WorldRes? automated reports.


MARKETING



Properties increase exposure and reach qualified customers with targeted, integrated marketing programs. New offerings include:

... The Discount Channel is an easy way for properties to move distressed inventory at guaranteed lowest rates.

... Partner Promotions Programs offer properties cross-promotional marketing options with WorldRes distribution partners, including with premium placement opportunities and the exclusive PlacesToStay.com member newsletter.

... Travel Agent Marketing enhances property visibility to travel agents through free and paid marketing offerings.

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