Former America West SVP Joins Sidestep

SideStep
has named Mike Smith Executive Vice
President, Supplier Relations.


With over 20 years of travel and tourism experience, Smith will be
responsible for building new alliances with travel providers and for
deepening existing supplier relationships.


Before joining SideStep, Smith was Senior Vice President, Sales and
Marketing at America West Airlines with revenues in excess of $2 billion.
His responsibilities included passenger and cargo sales, product marketing,
partnership development, advertising, loyalty programs and reservations.


Prior to America West Airlines, Smith worked as American Airlines` Managing
Director, Sales and Marketing, Europe, the Middle East and Africa. His
responsibilities included passenger sales and reservations with revenues
over $1 billion. During his 15-year career with American Airlines, Smith
also served as Managing Director, Western Division Sales, as well as General
Manager, San Francisco Airport.


“To fill this position, we wanted someone who had firsthand experience with
the travel sales, marketing and distribution challenges our partners face
every day,” said Brian Barth, SideStep`s CEO. “Mike has walked in their
shoes. His domain expertise, in combination with his extensive network of
travel industry contacts, makes Mike the ideal person to extend and
strengthen our partner base.”

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“The benefits SideStep offers travel providers are unmistakable,” said Mike
Smith. “Expanding distribution, boosting revenues and reducing costs - these
core attributes of the SideStep solution offer immediate value to air, hotel
and rental car companies. I look forward to bringing these benefits to an
even larger set of partners, and to working with current members of the
SideStep network to further their marketing and sales objectives.”

Related stories on ITN:

(18/10/2002) SideStep Announces Partnership With Europebyair

(08/10/2002) SideStep Introduces Targeted Advertising Opportunities

(04/09/2002) SideStep Icelandair Alliance

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