Searching for the perfect holiday can be frustrating in the real world , and even more confusing on
the Internet. One shudders to think of the reams of endless and irrelevant `results` a search engine
would regurgitate if asked about “a quiet holiday in an idyllic mountain setting.”
has delivered a high-powered new Holiday Finder search, to make searching simpler.
“If the perfect holiday is like the needle in a haystack, our new search technology is
like taking a powerful magnet to the whole barn,” shared Ashwini Kakkar, CEO and MD of Thomas Cook
India. “With literally tens of thousands of holidays available on our site, customers can now find
exactly what they are looking for.”
Thomascook.co.in is gearing up for the peak summer booking season and has high expectations for its
new search. Unlike other sites which offer only simple keyword searches, thomascook.co.in`s new
search puts more control into the customer`s hands by letting them search for holidays based on
where they want to go, what kind of holiday they want and when they want to go.
To find a holiday in the Swiss Alps, for instance, a customer simply selects, Europe, Switzerland
and Mountains from the search menu, clicks on the `Find` button and is presented with a well
organised list of choices matching the requirements. An advanced search is available for holidays
within India where an additional search by state is possible, allowing customers to find all
possible holidays in Kerala or Rajasthan.
The site even accommodates people who are not too sure of what they want to do or where they want to
go. Customers can browse through holidays by using a map to select continents, countries and cities.
For those who know what they want, but not where they want to go, a menu is available which allows
searches by `holiday types` where customers can choose from categories such as honeymoons and beaches.
“Ultimately a traveller wants only one choice: the right choice. But the definition of that varies
for every individual. We are about accessibility and our new search makes the right choices
extremely accessible to customers. Now you can search for something as broad as `Europe` or as
narrow as `Bandhavgarh,`” continued Kakkar.