sites in Germany, Japan and Mexico offer seamless access to Marriott hotels and reservations
Marriott International has launched one of the hotel industryå‘s most ambitious e-commerce ventures.
The first three of 10 planned localized international Marriott.com web sites are now live. They are for the German (www.marriott.de
), Japanese (www.marriott.co.jp
) and Mexican (www.marriott.com.mx
) markets and will offer customers a new way to do business anytime, anywhere in their local language with information that is culturally relevant.
“As the Internet brings the world closer, we felt it was essential to provide our customers with web sites that meet their travel needs and offer them information in their languages,” said Susan Thronson, Marriott’s senior vice president, international marketing.
She added that these sites are market specific but they are global in nature. While their content is designed for the local market, the look and feel is consistent across sites.
All sites are authored and maintained locally and run on Microsoft Content Management Servers. The individual regions determine what web site content is relevant to their customers.
Customers using the sites will be able to make reservations and research information on the hotels, meeting planning and Marriott Rewards.
Over the next year, Marriott plans to add web sites in the United Kingdom, France, South Korea, China, Australia, the Netherlands and Canada.
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