Amadeus Speeds Ahead with Fred. Olsen Cruise Lines

has signed a contract
with Fred. Olsen Cruise Lines to distribute booking and sales information to
the travel agency and cruise specialist market via Amadeus Cruise.

The agreement means that for the first time agents will be able to have
online access via a GDS to the complete range of Fred. Olsen Cruise Lines`
vessels - including: Black Prince; Black Watch; and Braemar - providing a
faster more streamlined booking process and an improved customer service.

As the only solution of its kind in the UK market, Amadeus
Cruise offers
benefits including:

o Amadeus Cruise replaces many complex cruise
booking processes with just one quick and easy booking path.

o Direct exchange of messages throughout the
booking, confirming reservations instantly and securely in the cruise line

o Ability to check availability on up to three
cruise lines on a single screen, saving time and providing the customer with
a range of options

o Reduced complexity of the cruise booking
procedure via a `point-and-click` system eliminates cryptic commands and
simplifies every booking.  Agents can also use `fast sell` and a single-step
`cabin hold` facility to save even more time.

Nigel Lingard, Marketing Director of Fred. Olsen Cruise Lines stated, “Over
the past several months we have been speaking to many of our key contacts
within the industry and have realised the importance of providing our
customers with a real-time online booking solution.  Amadeus has the most
comprehensive cruise solution in the market which will help us meet and
exceed the expectations of both the travel agent community and the wider
consumer market.” 


“We are extremely pleased that Fred. Olsen Cruise Lines have chosen Amadeus
as its online booking solution.  In the UK alone, the cruise market is
estimated to be worth more than £815 million per year.  Even in this
softening economic environment, the cruise market is continuing to develop
and Amadeus Cruise is evolving with the industry to offer a comprehensive
real-time booking solution that meets the needs of both agents and
consumers,” said Arnaud Debuchy, managing director of Amadeus UK.

Related Stories on ITN:

(07/07/2003) Cunard Sails Ahead with Amadeus

(23/05/2002) Carnival Cruise Lines and JAT Now On Amadeus.

(03/05/2003) P&O Cruises Sets Sail With Amadeus Technology