Burrell Communications has been retained by Marriott International, Inc.
to provide consulting, marketing, and comprehensive planning and delivery
of programs that support and promote the hospitality company`s diversity
Burrell, a full service agency, delivers advertising, marketing support,
event promotions and planning, community relations, corporate
communications, crisis management, media relations and other
communications programs and services.
“We are excited about this opportunity to partner with Marriott,” said
Burrell Communications Chairman and Chief Executive Officer Tom Burrell.
“Advertising and marketing campaigns are no longer limited to traditional
media. Our Engagement Marketing team looks forward to taking this client
to a new level of visibility and creating programs and campaigns that will
allow the hospitality leader to far exceed its objectives.”
Marriott has received numerous honors for its diversity efforts and spends
more than $150 million a year with minority- and women-owned businesses.
“Our relationship with Burrell, an agency with a outstanding reputation
for delivering traditional advertising, media and marketing communications
campaigns, will allow us to put new energy into the kinds of efforts that
have made us a hospitality leader,” said David Sampson, Marriott senior
vice president of diversity initiatives.
Burrell is a full-service marketing communications company with offices in
Chicago and Atlanta. In business for more than 30 years, Burrell is a
leader in understanding and motivating consumer behavior in the
African-American and Yurban (R) markets. The agency`s client roster
includes P&G, McDonald`s, Toyota, Coca-Cola USA, Verizon, Sears, and
others. For more information, visit http://www.burrell.com/ .