Maverick Selected By Fairfield Resorts

3rd Feb 2004

Maverick Advertising & Public Relations Inc., a Fort Worth-based
full-service marketing communications agency, has been selected as the
advertising agency for Orlando-based Fairfield Resorts, Inc.

Maverick`s scope of work for Fairfield Resorts will include developing and
implementing advertising for premier resorts and properties across the
nation. The first initiative, a national magazine campaign, will showcase
the many unique destinations and activities available through Fairfield
“Maverick and Fairfield Resorts make a wonderful marketing communications
team,” said Jake Yarbrough, Maverick`s vice president. “Our expertise in
hospitality and tourism combined with Fairfield`s broad portfolio of
properties allows us to produce compelling, effective advertising that
resonates with the target audience.”

Fairfield Resorts is one of the leading resort and vacation products
companies in the world, specializing in the development, marketing and
sales of innovative vacation ownership and leisure products. Today, over
450,000 families have come to trust Fairfield and its resorts as their
vacation destination of choice. Fairfield Resorts has over 40 locations
spanning the country from the Carolinas to California.

The Maverick team has a background in travel and tourism including work
with Del Lago Resort & Conference Center, Doral Tesoro Hotel and Golf
Club, Fairmont Hotels, La Mansion del Rio, Loews Hotels, New Orleans
Boutique Hotels, Santa Fe Convention & Visitor`s Bureau, Shangri La Resort
and The Worthington Hotel.

Founded by John Arend in 1994, Maverick is celebrating its 10th year in
operation this year and partners with a variety of regional and national
clients in the areas of travel and tourism, hospitality, manufacturing,
animal health care and agriculture.





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