The world`s foremost luxury hospitality company has launched its first
loyalty program in conjunction with Europe`s leading airline.
The Leading Hotels of the World, Ltd. has formed a partnership with
Lufthansa to participate in the airline`s mileage credit program,
Lufthansa Miles & More, effective January 2004. Miles & More members will
now be able to earn 500 award miles per stay at many Leading Hotels
To highlight this new program, a number of participating members of The
Leading Hotels of the World will be awarding double miles for reservations
made between now and March 31, 2004, for stays completed during the same
Approximately 138 Leading Hotels are currently offering this benefit.
Among the hotels in the program are Hotel Plaza Athenee in Paris, Hotel
Cipriani in Venice, The Milestone Hotel in London, and The Peninsula in
Participation signage will be prominently displayed by the hotels enrolled
in the program. Guests must present their Lufthansa Miles & More
membership cards upon check-in to receive mileage credit.
“We are committed to creating distinctive value-added benefits for our
guests, whether they are traveling for business or for pleasure. We
strongly believe that the Lufthansa alliance offers ideal mileage credit
benefits to our global customer base,” said Marshall Calder, Senior
Vice-President, Marketing, for The Leading Hotels of the World, Ltd.
* Please note, mileage credit eligibility is based on rate levels
established by the individual hotels. Other restrictions may apply.
The Leading Hotels of the World, Ltd. is the prestigious luxury
hospitality organization representing more than 400 of the world`s finest
hotels, and operator of http://www.lhw.com/—the online source for your
luxury lifestyle. For reservations and information, visit
http://www.lhw.com/ or telephone toll-free from the USA, Canada, Puerto
Rico and the US Virgin Islands, 800-223-6800.