Choice Hotels International (NYSE:CHH), worldwide franchisor of the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brand names, has been named a platinum sponsor of the Caribbean Hotel Association (CHA) roster of major events. As a platinum sponsor, Choice Hotels will participate in CHA`s annual conferences and trade shows including the Caribbean Marketplace 2004 that was held recently in San Juan, Puerto Rico.
“We look forward to Choice Hotels` active participation at the most important annual events of the Caribbean hotel sector, attended by approximately 2,500 delegates each year. They also include the Caribbean Hotel & Tourism Investment Conference (CHTIC) and the Caribbean Hotel Industry Conference (CHIC),” said Tim Grace, CHA`s acting director of marketing.
By aligning itself with CHA, Choice Hotels is demonstrating its commitment to expanding its presence in the Caribbean community, which currently consists of six Choice brand hotels: the Comfort Suites Paradise Island, Nassau, Bahamas; the Quality Inn Nassau; the Quality Inn Cigatoo, Governors Harbour, Eleuthera; Comfort Suites Seven Mile Beach, Grand Cayman; Comfort Inn San Juan, Puerto Rico, and Comfort Suites Turks and Caicos Islands, Providenciales, British West Indies.
“Choice Hotels` brands offer Caribbean hoteliers the recognition, exposure and services that will help ensure success in this increasingly competitive marketplace,” said Bill Clegg, regional vice president, franchise sales for Choice Hotels. “Whether located at the beach, business center, airport, or resort setting, Caribbean-based hotels can benefit from Choice Hotels` worldwide recognized brand names, marketing and support services, and a well-established reservation system with demand channels that drive incremental business to Choice brand hotels.”
The Caribbean Hotel Association (CHA) is a federation of 35 national hotel associations from Bermuda in the north, to Guyana in the south, Barbados in the East and to Mexico and Belize in the West. CHA represents more than 1,000 member hotels from guest houses to megaresorts with over 110,000 rooms. CHA`s mission is to achieve excellence in hospitality, leadership in marketing and sustainable growth in tourism, for the benefit of its members and the Caribbean community.
Choice Hotels International franchises more than 5,000 hotels open or under development under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brands in 41 countries. For more information on Choice Hotels, visit the company`s internet site at www.choicehotels.com. Reservations may be made at the company`s website or by calling Choice Hotels` toll-free reservations number 1-800-4CHOICE.