La Quinta Ends 2003 With a Bang

La Quinta is celebrating the addition of eight hotels that opened in the
final days of 2003. The openings include hotels in Arizona, Florida,
Kentucky, Oklahoma, Tennessee, Texas and Utah and represent a combined 715
La Quinta`s “franchisee-friendly” program has experienced tremendous
growth in a relatively short amount of time, opening more than 8,700
guestrooms and 95 hotels in the last three years, including the following
properties that opened in December 2003:

—the 51-room, La Quinta Inn-Terrell in Terrell, TX.—the 98-room, La
Quinta Inn-Tucson Downtown in Tucson, AZ.—the 99-room, La Quinta
Inn-Moab in Moab, UT.—the 103-room, La Quinta Inn-Sedona in Sedona, AZ.
—the 127-room, La Quinta Inn-Cocoa Beach in Cocoa Beach, FL.—the
68-room, La Quinta Inn & Suites-Memphis Sycamore View in Memphis, TN.—
the 69-room, La Quinta Inn & Suites-Muskogee in Muskogee, OK.—the
100-room, La Quinta Inn & Suites-Louisville in Louisville, KY.

“We`re pleased to have increased our presence throughout the U.S. with the
opening of these properties and look forward to making even more progress
in 2004,” said Alan Tallis, executive vice president and chief development
officer of La Quinta Corporation. “We continue to experience a significant
amount of interest in the La Quinta brand from prospective franchisees and
will continue to aggressively seek out mutually beneficial opportunities
to expand and grow the brand.”
La Quinta`s franchise program provides franchisees access to many
corporate resources, including national and regional advertising, a
central reservations system and access to the more than 800,000 members of
La Quinta`s frequent guest program, La Quinta Returns. The La Quinta
Returns program offers a variety of special benefits and the ability to
earn points for every dollar spent at La Quinta. Points can be redeemed
for free nights and other great rewards. Guests can enroll at , the front desk at any La Quinta hotel or at
Dallas-based La Quinta Corporation , a limited-service lodging company,
owns, operates or franchises more than 370 La Quinta Inns and La Quinta
Inn & Suites in 33 states. For more information about La Quinta, please
visit its website at or for reservations at any La
Quinta hotel call 1-800-531-5900.